Crush MS

Crush MS Logo - Creating a world free of multiple sclerosis since 2014, Napa Valley

Crush MS 2021–Online Event

October 8 – Save the Date!

wine | food | music | auction | fun

Reid Family Vineyards is home to Crush MS, a non-profit organization dedicated to bringing people together in wine country to find a cause and cure for multiple sclerosis (MS). Funds raised at Crush MS events are used to support critical MS research and programs that help people live well with the disease.

Crush MS was formed in 2014 when Kevin Reid of Reid Family Vineyards met Julie Hare of Counter Punch Wines.

Julie Hare was diagnosed with multiple sclerosis in 2009. Her husband Stephen had spent his adult life in the California wine industry and had always yearned to start his own wine label. In 2012 they started Counter Punch Wines with the mutual goals of producing small lots of hand-made wines from California’s best vineyards while generating funds that would allow them to give something back to organizations that help “counter punch” the effects of MS.

Reid Family Vineyards was founded by Kirk and Karen Reid in 1992 with the planting of a small Napa Valley estate vineyard in the foothills of Mt. Veeder. Their oldest son Kevin was diagnosed with multiple sclerosis in 2002. Kevin met Julie through a local author with MS and the two families agreed to come together and use their mutual love of wine to promote awareness of this debilitating disease and raise funds for research toward a cure. Together, they created the idea of Crush MS – an organization which brings people together with some of the greatest wines available, all for a great cause.

More information can be found at